White hot glowing text is the new lens flare

By abusing the text-shadow property, you can turn any ho-hum bit of text into a magnificent, radiant beacon of allure and awe. But getting your bling-bling on has never been for the cheapskates. Expect to pay a boatload in refresh rates, as your browser buckles under the weight of rendering that glorious halo.

Here’s how it was pulled off:

#content h2 em {
    color: #FFF;
    text-shadow: 0 0 150px #FFF, 0 0 60px #FFF, 0 0 10px #FFF;